When you google boot, tons of images of different boots come up: fancy, classy, ugly, modern, in all shapes and colors. But the boots that are created using leather mosaic technique do not come up… I am realizing that it is not only because of my poor implementation of SEO tactics but also because the boots that I am talking about on my website belong to different category. These boots are right between footwear and art. These boots are one-of-a kind and hand-made, always!
The special category that they belong to is Shchitek . The word shchitek (“such” is pronounced as “ch” in “Chicago” or “chaperon” or “c” in “appreciate”) comes from a Tatar word çitek (читек or ичиги ) which means “a boot made from soft leather and ornamented with cutout designs that are stitched together by hands”. The technique is so unique and sophisticated that no other ethnos but the Tatars could master it over the centuries. Chiteks are very popular in many regions of Russia and highly treasured by their owners because you can conquer the world in them. The word читек is googalabe. But chitek is not yet… I am on a mission to figuring out the ways to make association of boot with chitek more recognizable in people’s and web workers’ mind. If you have any ideas, I appreciate if you share them with me via email@example.com